A trip to the supermarket can be a part of everybody’s life but have you realised some of the tricks that they play on you in order to make you spend more money, or even buy things that you might not are particularly needed. The probability of this is very high indeed I would say, most of us when we go shopping know what we want in our minds before we even walk out the door.

 So here are some things you need to be aware of the next time you go shopping, and things you need to do.

Have something to eat 

Before you go make sure that you have eaten a good meal before you go, otherwise when you go to the store or shop you are far more likely to spend more money if you are hungry when you are hungry, you will probably make irrational decisions about what you buy and may buy more food than you need..

Take notice of colours 

Colours are used in supermarkets, to invoke our emotions into spending more money red is used because it stands out above all other colours, also it causes our adrenaline to start and makes heart beat faster. Blue is used as a trust symbol blue invokes trust, green makes us think of fresh.

When supermarkets have offers on they will often use red for a background and white for the text. These types of offers banners as they are called will be placed at the end of isles so when we are walking up the aisle that they may be one at the end on the left, and at the bottom of the isle, so if imagine yourself walking into a supermarket and I’ll use a example of one I go to. When you first go in the door which is on the right-hand side on the left there are some strategically placed offers as you walk up the first isle there is one offer at the end of the isle, and the other four other isles which are on the left alll have latest offers at the end of them. Which will use the red and white banner advertising.

Placement of brands 

Popular brands will be placed at the end of our isles, which acts as a sort of welcome in your mind to these particular products, the reason is that these are put there is because of the increase in buying traffic.

Take a list with you 

Think about this for a second how many times have you been to the supermarket and bought things that you don’t particular need, or another instance where you buy far more than you need. When you take a list with you make sure you keep a focus of what exactly you need otherwise you may be tricked into buying things that you don’t particularly need.

Buy less not more 

Have you ever noticed the amount of food that you buy, when you go shopping or isn’t it sometimes the case that we tend to behave as if we are in a famine, we go to the supermarket and buy enough food sometimes to feed a small army, when in actual fact we probably don’t need as much as we have bought. Studies have shown that the more we tend to have at home food wise the more we tend to eat.

It isn’t until the actual amount of food has gone down that we tend to eat less. Supermarket trolleys are designed so you can cram as much food in as is possible,if they were only shopping baskets than I dare say the majority of us probably wouldn’t buy so much

Placement of products 

Nearly always fruit and vegetables will be at the front of the store, this acts as a trigger in our minds to say we have fresh produce here it’s another subconscious welcoming trick, things like dairy produce milk etc will be placed mostly at the back of the store, so that you have to walk to the end and come back down another isle and hopefully make you spend more money.

If you think about it this is quite logical if you put milk at the front of the store people are  far more likely just get that one thing and leave which leaves the supermarket with lost sales.

 

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Orignal From: More Supermarket Psychology Tricks

发贴者 healthlifeblog 时间： 5/08/2009