The Critics: ‘Fordlandia’
Greg Grandin’s new book, Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City, analyzes the surprising history behind the brilliant car mogul’s disastrous attempts to transplant the American way of life into a remote Amazonian village. Ford is credited as the father of America’s consumer culture, but his utopian plans to capitalize on new sources of rubber resulted in one of the greatest failures of his distinguished career. The critics are chiming in on the man behind the story and the modern day implications of exporting Americanism.
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